MedFest Business HUB

Medfest Business Hub

26–27 Sept 2025 | Olbia, Italy

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Saturday, 27 September 2025 | 12:00 - 13:00

Panel - Tourism 4.0 & Destinations: Digital Innovation for a Sustainable and Authentic Future

Location:MedFest Business Area - Archeological Museum

This panel explores how technological innovation is transforming tourism and the appeal of destinations, with a focus on digitalization, sustainability, and cultural enhancement. International experts and institutional representatives will discuss concrete case studies and perspectives from Italy, Turkey, Mexico, and the United Arab Emirates.

The session will compare the role of the public sector—responsible for guiding strategy, infrastructure, and heritage protection—with that of the private sector, which acts as a driver of creativity, investment, and scalable business models.

The goal is to outline collaborative approaches that make tourism authentic, competitive, and inclusive, creating value for local communities, businesses, and travelers.

Key Topics

  • Technological innovation and digital platforms for tourism

  • Local culture and traditions enhanced by digital tools

  • Sustainability and intelligent flow management

  • Experiences and best practices from international contexts

Guests

  1. Matteo Gatto – Founder, Matteo Gatto & Associati

  2. Erika Bressani – Business Development Director, 3P Italia

  3. Naime Beyazit – Deputy Mayor of Izmir

  4. Caglayan Deniz Kaplan – Director for Cultural Heritage Protection & Urban Planning, Izmir

  5. Murat Sarac – Honorary Consul of Italy in Kuşadası

  6. Gino Demeneghi – CEO & President, Altus Global Network Mexico & UAE

Format

  • Live Streaming: 60 minutes

  • Moderator: Alessandro Mancini, CEO Mancini Worldwide